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→ Mesux

Art Direction, Brand Identity, Package Design, Logo Design, Typography, Print Design, Graphic Design



Mesux
Brand IdentityFounded in Shanghai in 2011, Mesux is an urban womenswear brand that explores the quiet strength of simplicity. Drawing inspiration from the brand’s Chinese name “米岫” (Mi Xiu), the visual identity is built upon the structural form of the Chinese character “米” (mi), developing into a modular Mi-grid system. This grid serves as a rational yet expressive framework—orderly yet open to transformation—capturing the brand’s philosophy of “simplicity with distinction.” The result is a visual language that balances Eastern philosophical thought with contemporary minimalism, resonating with both clarity and depth.

Mesux 成立于 2011 年，诞生于上海，是一个探索极简之力的都市女性服饰品牌。呼应品牌“简而不凡”的设计理念与中文命名“米岫”所承载的文化意蕴，视觉识别系统以“米”字为灵感，发展出以「米字格」为核心的视觉结构。该系统在理性的网格中孕育张力，于秩序中生长、在变化中展现诗意，将东方哲思与当代美学融于一体，打造出极简而富有内涵的品牌视觉语言。
Client:
MesuxLocation:
Shanghai