般若 BANRUO 


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©BANRUO 2025

→ POJA

Art Direction, Brand Identity, Logo Design, Typography, Graphic Design


POJA
Brand IdentityA brand identity and visual system created for POJA, a curated designer vintage store that embraces the principles of sustainability. Each piece is carefully selected for its style, quality, and ability to stand the test of time. The logotype’s beveled corners suggest the subtle passage of time, while spacious, rhythmic layouts create a sense of ease and structure. Kraft paper evokes archiving and reuse, reinforcing the brand’s sustainable approach. A vivid red acts as a lively accent throughout the system—symbolising the spark POJA hopes to bring into people’s wardrobes, and reflecting a fashion philosophy that is rare in taste but fair in value—designed to be loved, lived in, and passed on.

为可循环衣物品牌POJA设计的品牌标识与视觉系统。POJA主理人是位美丽女孩，衣品绝佳。服装经过她与时间的筛选，时髦舒适、历久弥新。在设计中，时间的痕迹隐匿在字体的转角之间，停顿留白的版式带来功能性的节奏感。牛皮纸代表着档案与循环。红色，则是整套设计里鲜活的注脚。如同牛皮纸袋上的那抹红，希望POJA的衣物能为可爱且有品味的女孩儿们点缀出生动的色彩，并持续循环在她们鲜亮的生活里。
Client:
POJALocation:
Shanghai