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→ Synonym Lab

Art Direction, Visual Identity, Logo Design, Typography, Graphic Design


Synonym Lab
Visual IdentitySynonym Lab is an innovative social platform based in London. Founded by artists Ke and Kyra, it stems from their belief in the unique potential of art as a social medium, aiming to connect like-minded communities in the city through diverse creative workshops. The logo is built on the idea of “breaking out of the comfort zone”: seven letters form a quarter circle, while the letter O jumps out as a symbol of bold exploration.

Rather than limiting the brand to a single palette, the visual identity embraces six vivid colours, applied in equal measure to reflect openness, diversity and sharing. Complementary geometric elements—open at the edges—extend the system, adaptable across posters, print materials, and digital applications. Free and combinable, these elements mirror the individuality and multiplicity that define Synonym Lab.

同义词 Synonym Lab 是一个位于伦敦的创新型社交平台，由艺术家 Ke 与 Kyra 创立。他们看到了创意作为社交媒介的独特魅力，并希望通过多样的工作坊将伦敦志同道合的人群连接起来。标识基于“打破舒适圈”的概念展开，品牌名称的七个字母构成一个四分之一圆，而字母 O 则特立独行地跳出，如同勇敢探索的个体。创始人希望品牌色彩不局限于单一主色，因此视觉系统采用六种“多巴胺色”，在应用中均衡分布，象征着开放、多元与共享的氛围。一组色彩丰富、边缘开放的几何图形作为辅助元素，灵活运用于线上与线下的海报及印刷品。这些元素是自由的、可随意组合的，正如组成 Synonym Lab 的多元个体。
Client:
Synonym LabLocation:
London